1. Introduction
This policy explains how the urbanled.ro website, operated by URBANLED SRL, uses cookies and similar technologies to ensure the proper functioning of the pages and to improve the user experience.
By continuing to browse the Website, you agree to the use of cookies in accordance with this policy.
2. What are cookies?
Cookies are small text files stored on the user’s device (computer, tablet, smartphone) when visiting a website. They allow the recognition of the device and the retention of certain information about previous preferences or actions.
3. Types of cookies used
a) Necessary (essential) cookies
- Ensure the proper functioning of the Website (WordPress, Elementor, security, sending forms via SMTP).
- These cookies are mandatory and cannot be disabled in the general settings of the Website.
b) Analytics and performance cookies
- Google Analytics – used to collect anonymous data on how the Website is used (number of visitors, pages accessed, duration of the visit).
- The information collected is aggregated and used exclusively to improve the content and structure of the Website.
c) Marketing and advertising cookies
- Facebook Pixel – used to measure the effectiveness of advertising campaigns and to display personalized ads.
- These cookies may track user activity on the Website and on other platforms for remarketing purposes.
4. Cookie storage duration
- Session cookies are automatically deleted when the browser is closed.
- Persistent cookies remain stored on the device for a variable period, depending on their purpose (generally between 1 month and 2 years), or until they are manually deleted by the user.
5. Managing cookies
Users can control and/or delete cookies as they wish. Most browsers allow:
- Blocking all cookies
- Blocking third-party cookies
- Deleting existing cookies
Disabling essential cookies may affect the functionality of the Website.
6. User consent
When first accessing the Website, the user is asked to consent to the use of cookies (informational banner).
The user may change their preferences at any time through the browser settings.
7. Policy changes
Urbanled reserves the right to modify this policy in order to comply with legislative or technical changes. Any update will be published on this page, including the date of the last modification.